Dealer Promo Film of the 1971 Dodge Challenger & Challenger RT

Take a look at a Dodge dealer promotional film of the 1971 Dodge Challenger & Challenger RT

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1971 Dodge Dealer Promo Film

Video Transcript

0:12 Dodge presents the Dodge performers in.
0:16 AS THE CHALLENGER CHALLENGES.
0:20 The continuing saga of true hearts against the storm.
0:25 Today’s episode is titled. Challenger Versus The Demonstration Ride.
0:32 In today’s episode we will see the real Dodge Challenger in a genuine simulated demonstration ride.
0:43 Incidentally all of the Challenger style, power, interiors, and customer appeal, are its very own. There is no substitute for class.
0:52 Seen today in the role of Dodge salesman will be Plum Crazy, Citroen yellow will be pretend Mrs. customer, Green Go will play Mr. customer and I Penny Orange will say the part of narrator and prompter.

1971 Dodge Challenger RT BK

1:11 While they’re getting ready please let me remind you that no matter how much we try to fun it up what you’re about to see has three serious purposes.
1:17 First, to give you the high points. The sales points of the 1971 Challengers’ new features. to give Second, to you a very brief refresher on the techniques and the importance of the demonstration ride to your prospect and to you. And third, to try to give you enough enthusiasm to say to yourself. Hey Challengers, not just another pretty face, not just another set of wheels for another year, there are lots of people who are really gonna want this car.
1:47 As the scene opens Dodge salesman is finishing his presentation to Mr. and Mrs. customer and they’re about ready to get into his Demonstrator, for that ride.
1:58 Some of the basic features of the Challenger. Now let’s go for a little ride and along the way, I’ll try to point out those things which are all new for 1971.
2:06 There are two Challenger series. This base Challenger we are sitting in which comes in a two-door coupe, this two-door hardtop, and a convertible. The only Dodge convertible this year. And the Challenger R/T which comes only as a two-door hardtop.
2:25 The two-door coupe is that the one you called the deputy last year? The Challenger economy model.
2:30 Yep that’s the one. But, it’s not called the deputy anymore. Just The Coupe and it’s available with bucket seats only, and with fixed rear windows, and with the 198 cubic inch six engine.
2:42 What about this one we’re sitting in. What standard with it? These bucket seats.

Dodge Challenger Dealer

2:49 Yes they’re standard, full foam all vinyl with these integrated head restraints.

2:52 The trim is available in blue, black, green, tan, white, and gold. Again available this year as an option is a special design leather trim.

3:01 He might add that the very popular cloth and vinyl trim in green, black and orange, or black and white is also available as an extra.
3:11 And so is a bench seat with folding center armrest in green or black vinyl.
3:15 And by the way you didn’t tell us about how roomy this car is, or that last year it was the biggest car inside in its class.
3:21 Challenger this year has a little softer suspension, which means a smoother ride. Did you notice on those bumps back there? I brought you this way on purpose to show off the ride.
3:37 Mm better ride, more comfort, it does have a lot of style too.
3:42 This automatic transmission you’re driving it’s an option isn’t it?
3:45 Yes, and it’s offered on all Challenger models. Either on the column or on the floor. Oh by the way there’s a great new development in the TorqueFlite. The part throttle kicked down.
3:55 Now you don’t have to press the accelerator all the way to the floor to activate the kick-down switch. You get quicker acceleration and smoother easier more economical driving.
4:08 While we’re on transmission, let me add that the three-speed manual floor stick is standard on all Challengers. Except with the real strong engines, the 440 V8, and the Hemi.
4:20 The four-speed manual floor or console is available as an option with all the v8 with Hurst shifter.
4:29 Isn’t that a built-in cassette tape player?
4:32 it’s a cassette stereo tape player. it’s also a recorder, just push a button and tape anything being broadcast on the radio while you’re listening. And you can dictate letters give yourself reminders or jot down ideas on tape as you drive along.
4:46 Great for doctors, lawyers, salesmen, songwriters, and guys who haven’t written to their sister in Seattle for over a year.
4:54 I don’t see a door lock button. How do you lock these doors?
4:59 There’s no button it’s a lever right there on the armrest.
5:01 And this year there’s a further refinement. keyless door locking. When you get out of this car you just push that little lever down and close the door.
5:11 No key, no button hold down, and there’s a warning buzzer that reminds you if you haven’t removed the key from the ignition.
5:19 I like this front end, I always have like dual headlights. This grille is shiny did I hear you say before that it’s black on the R/T.
5:26 Right you did. They both have this one-piece high-impact corrosion-resistant headlight frame and two-piece metallic plastic grille.
5:36 Did you remember to tell them about our new painted-coated bumpers?
5:40 They’re a brand new 1971 option. These bumpers are coated with a thick high-impact urethane and painted the body color. they’ll take minor bumps without denting or scratching.
5:50 Now is a good time to talk about engines.
5:55 Right, when we were in the showroom I gave you a little spiel on the engine on that convertible On the floor. That was the standard v8, the 318.
6:05 There’s a four-barrel 383 v8 in this Challenger. it’s optional here, but comes standard with the Challenger R/T.
6:11 What are the engines available for the Challenger?
6:13 We begin with a 198 slant 6 standard in the coupe. The 225 slant six is the standard six for the 1971 Dodge Challenger hardtop and convertible. The 318 v8 we saw back at the dealership is the standard eight for all except the R/T. The 340 v8 is optional on all but the coupe, at no cost on the R/T.
6:36 From there we moved to the 383 v8 2 barrel. Optional on the Challenger but not available on the R/T. And then to this 383 v8 four-barrel which you can have with any Challenger.
6:49 From here on out these engines are only offered with the Challenger R/T. They are the 440 six-pack v8 and the 426 Hemi v8.
7:01 Did you say you want me to drive now? Yes.
7:04 Please now as you’re getting yourself settled reach down and adjust your seat with that manual bucket seat adjuster. Front, back, up, down, tilt forward, tilt backward, it’s optional. it’s real convenient. and it’ll give you a hundred and sixty different positions.
7:19 While you’re taking another good luck to be sure you know where all the instruments and controls are. Notice the Padded Sun Visors standard, the padded Dash standard, the instruments that are all gauges not warning lights like the el cheapos.
7:36 The woodgrain steering wheel with padded spokes, and horn button standard. The day/night rearview mirror standard on all except the coupe. The steering column ignition lock standard, width warning buzzer.
7:52 Can’t I start now? if I say please, if I promise to pay close attention to everything else you gonna tell me about this car.
7:58 Take off green let’s pick it up from there.

1971 Dodge Challenger Dealer Promo Film

8:00 okay everybody buckle in, good. Did you notice visibility’s great in this car? Especially without those side vent windows and driving this is easy and fun. Of course, I know the power steering and brakes are extra but they do make a difference.

8:16 There are a few other important options to mention before the ride is over. Like the vinyl roof available in black, white, green, or gold, and the front disc brakes. Hey, get this the collapsible spare tire which really increases trunk capacity.
8:33 Ok coach, we’re here. Now, do you mind if I wrap it up myself? Hmm, my notes say to mention wheels and tires. All the challenges are on 14-inch wheels except when powered by the 426 Hemi. And for those who want the tough look 15-inch wheels can be ordered for all Challengers.